Baby Boomer man grocery shopping in a Canadian supermarket, reading nutrition labels in the aisle

Baby Boomers – The Forgotten Grocery Shopper

Millennials and Generation Z have significantly influenced the grocery industry. “They’re looking beyond tangible products and actually trying to understand what is it that makes the company tick. What’s its mission? What’s its purpose? And what is it actually trying to build for us as a society”?[1] Bo Finneman To meet modern consumer expectations initiated […]

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Food industry event marketing

Food Industry Event Marketing: Why Your Brand Marketing Is Your Most Valuable Asset

I was fascinated to learn that The Great Exhibition of the Works of Industry of all Nations was the first modern international trade show, held in London in 1851. Commonly known as the “Great Exhibition,” it was organized by a Royal Commission to showcase the pinnacle of industrial and technological achievement from around the globe. […]

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A family grocery shopping together, comparing prices and reading labels in a bright supermarket aisle, reflecting modern habits of planning, budgeting, and seeking value.

The Logic Behind Grocery Shopping

It’s impressive to reflect on how grocery shopping has changed over time. When I was younger, it only took a five-minute drive to the local Dominion store since there was limited competition, private labels had not been introduced\, and health-conscious eating wasn’t a factor for shoppers. The approach to grocery shopping during the 1960s and […]

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