Food brands face so much consumer scrutiny in today’s market. In addition to taste and retail (Top 2 influencers on product purchases), they have come to demand increased knowledge of the product’s ingredients, their source and, how they are manufactured to name a few. It was not so long ago where families would create their […]
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Dementia – a subject matter close to my heart. Within the span of 4 ½ years, I lost both my Mom and my Aunt, in which dementia was a key cause of death for them both. Globally, close to 50M people have dementia. Every year, there are nearly 10 million new cases. The estimated proportion […]
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Today, the food sector is in the midst of a dramatic transformation as a result of the Covid-19 pandemic. More and more consumers are either 1. Shopping online or 2. Taking fewer trips to the grocery store each week. In either case, product packaging plays a key role in the brand’s success given 1. Consumers […]
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To be listed in the grocery sector it is necessity brands offer a unique point of differential. No, price and taste are not points of difference. This is not so more evident than today given the pandemic and how consumer shopping habits have changed. Whether the product was organic or plant-based certified to being a […]
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The popularity of plant-based foods has become a global phenomenon. Global sales are projected to top $74B by 2027 growing at a Compounded Annual Growth Rate (CAGR) of 11.9% from 2020.[i] Plant-based sales in Canada hit $1.7B for the 52-week ending September 15, 2018.[ii] Plant-based proteins in Canada growing 250% faster than animal proteins (+7% […]
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