COVID-19 has changed consumer shopping habits for the foreseeable future. This is especially true in the grocery sector. Dalhousie Universities’ spring study revealed that only 24% of Canadians felt comfortable with the idea of in-store grocery shopping.[i] In addition, there has being a surge in online food sales. This is significant given before COVID-19, Canadians […]
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The brand is a business’ most valuable asset, especially given the competition cannot copy it. Yet, it seems most small to medium size businesses put more of their time and effort into their product offering and not their brand identity. Though a great concern regardless, most concerning during COVID-19. Before COVID-19, brands had 5-7 seconds […]
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Growing up is was common practice for the milkman to deliver our milk directly to our home. When my dad designed our new home, he created a milk slot which was open to the outside, but locked in the inside. When finished we would put our empties back and the milkman picked them up. Though […]
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This past week on Grocery Talks, I had the pleasure of interviewing CEO and Founder of The Repositioning Expert, Chala Dincoy Chala Dincoy is a Marketing Strategist who helps professional service companies change their messaging to attract more decision makers. In her former life, Chala was an award winning marketer at companies such as Pepsi, […]
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Small to medium-sized businesses are becoming the backbone of the Canadian grocery sector. For the 52-week period ending September 14th, 2019, sales growth for the Top 101 brands was 2.1% as compared to 1.3% for the Top 20. Over this same period, smaller manufacturers’ dollar market share of the grocery sector was 25.9%. [1] The […]
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