As we enter year two of the pandemic, consumers continue to prioritize their health and wellness needs. According to McKinsey & Co’s “Future of Wellness”, they revealed: 1. 79% of worldwide consumers said they believe wellness is important, and 2. 42% consider it a top priority. Today, more and more consumers understand the correlation between […]
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The pandemic has had a lasting impact on consumer shopping habits. Today, many consumers are still wary of crowded retail stores. According to the Numerator Canadian Consumer Sentiment Survey, Canadian consumers are still looking down the road when it comes to timing expectations for a return to normal. Only 2 in 3 are expecting a […]
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Food is one of the necessities of life. Clothing and shelter were the others. Yet, as we finish the first quarter of 2022, many families are having trouble putting food on the table. Nielsen IQ reports 68% of Canadians are already feeling the pinch of higher prices. The global average is 56%.[i] This should come […]
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The Canadian online market has exploded during the pandemic. Long considered under-developed, compared to the US, and Europe, the pandemic forced grocery retailers to address a sharp increase in consumer shopping volume. The online market share for the 52-week period ending July 2021 was 3.4%, [i] as compared to 1.2% for the 52-week period ending […]
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The Covid-19 pandemic continues to shape and shift consumption and lifestyle behaviours. A recent study across 24 countries revealed 58% of adults are more mindful of their impact on the environment, and 62% said it is now more important than before that companies behave in a more sustainable and eco-friendly way.[i] The sustainable trend is […]
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