Plants have been a staple household item for many years. Yet a different plant sector is emerging with consumers – Plant Based Foods, a sector that for the past two (2) years has been identified as a food trend to watch for. So, what is plant based food, what are category sales, what are the […]
Read More ›Canada is recognized as being the most cultural diverse society of any Western country. Yet, despite ethnic consumers being identified as a segment, brands must embrace to sustain growth in the CPG sector, a Nielsen study revealed “Most Canadian companies either don’t have (36%) or don’t know (27%) of any objectives or goals tied directly […]
Read More ›When CPG brands connect with consumers on an emotional level, there is in most cases a strong anticipated ROI. For instance, “Within a year of launching products and messaging to maximize emotional connection, a leading household cleaner turned market share losses into double-digit growth”. (The New Science of Customer Emotions, Scott Magids, Alan Zorfas, Daniel […]
Read More ›With families feeling the pinch in their grocery bills, many are doing everything they can to save on foods; this includes, switching grocery stores to coupon shopping or opting for cheaper brands. Yet, many continue to overlook the one area that can have the biggest impact on their wallet, cutting waste. Food waste in Canada […]
Read More ›The popularity and growth of Dollar Stores in this country is a story for the ages. First introduced into the Canadian market more than 30 years ago, selling discount greeting cards and gift wrap, today they have become Canada’s fastest growing grocery channel. So, who are Canada’s leading Dollar Store chains, why have consumers turned […]
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