Understanding the LGBTQ+ Community

In 1971, the “We Demand Rally” was held on Parliament Hill, representing Canada’s first public protest for the Gay community. The rally played an important role in the history of this community seeking equality rights. Fast forward to 1981, and the City of Toronto celebrated its first pride week. Twenty-five years later, Toronto’s newly appointed […]

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Brand Loyalty

Covid-19 And The Quest For Brand Loyalty

Brand loyalty – the quest brands strive to achieve with the consumer. A strong test given the pandemic and the shift in consumer shopping behaviours. As noted by Mr. R. Passikoff, Brand Keys Founder and President, “Even during these difficult times, consumers won’t settle for a hearty, ‘We’re in this together’ message. They won’t settle […]

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Post Pandemic Consumer Behaviours

Post Pandemic Consumer Behaviours

COVID-19 has forced consumers to rethink nearly every aspect of their day-to-day lives. As consumers navigate the innate need to change and adapt, they are working differently, learning differently, shopping, eating, and interacting with others differently – all while seeking a sense of normalcy. The changes in how consumers shop and eat may have experienced […]

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The Certified B Movement

Food brands are being scrutinized more than ever these days. Consumers seek many credentials. For instance: 1. Clean label 2. Transparency 3. Locally produced 4. Sugar content 5. Sustainable packaging 6. The environment 7. The end of systematic racism. There were many other points I could have added to the list. On the latter point, […]

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