clean food label

The Evolution of Clean Label

Food brands face so much consumer scrutiny in today’s market. In addition to taste and retail (Top 2 influencers on product purchases), they have come to demand increased knowledge of the product’s ingredients, their source and, how they are manufactured to name a few. It was not so long ago where families would create their […]

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breakfast

BREAKFAST – “THE SKIPPED MEAL”!

“Good Morning, Breakfast is Ready” was a common phrase my Mom would say when I was growing up. In fact, “Breakfast is the most important meal of the day” is a well-known phrase around the world. Though many may agree with this sentiment, Canadian’s are a long way from heeding this advice, with only 50% […]

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paleo and ketogenic diets

The Paleo And Ketogenic Diets

Obesity is a progressive chronic disease, similar to diabetes or high blood pressure, which is characterized by abnormal or excessive fat accumulation that may impair health. As of 2017, the Public Health Agency of Canada reported that 64% of Canadian adults over the age of 18 and 60% of children aged 5-17 were overweight or obese.[i] I know […]

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THE STATURE OF INFLUENCER MARKETING!

Before the power of social media came into existence, influence was typically restricted to individuals with movie, television, or radio access. Hence, the number of people wielding influence was limited. Today we hear about how consumers trust friends and family members recommendations when deciding what products to purchase. That truth has become even more apparent as […]

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