Richard Baker, Author at Food Distribution Guy

Two shoppers in a grocery store aisle review a product label together, with a cart full of groceries beside them, highlighting mindful purchasing and product transparency.

May 5, 2026 by Richard Baker

Yes – The Time Is Right To Share Your Sustainability Story

Transparency has significantly reshaped business accountability by increasing consumer influence, rendering openness an essential requirement, and facilitating swift public responses to business practices, production methods, and employee relations. A recent study undertaken by Sprout Social supports the powers of transparency: 86% of consumers believe transparency from businesses is more important than ever.[1] A business’s commitment […]

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April 1, 2026 by Richard Baker

Do Ingredient Changes Influence Consumers’ Trust In The Brand?

Kraft Dinner that was introduced into the Canadian market in 1937, was hailed as an affordable meal during the Great Depression. Yet, consumers were unaware that it contained synthetic dyes. In response to health concerns and consumer pressure, Kraft announced in 2015 that it would remove the dyes Yellow 5 and Yellow 6 by the end of […]

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Baby Boomer man grocery shopping in a Canadian supermarket, reading nutrition labels in the aisle

March 3, 2026 by Richard Baker

Baby Boomers – The Forgotten Grocery Shopper

Millennials and Generation Z have significantly influenced the grocery industry. “They’re looking beyond tangible products and actually trying to understand what is it that makes the company tick. What’s its mission? What’s its purpose? And what is it actually trying to build for us as a society”?[1] Bo Finneman To meet modern consumer expectations initiated […]

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AI-powered smart grocery cart with built-in touchscreen scanning groceries in a supermarket aisle

February 12, 2026 by Richard Baker

How AI Is Retooling Consumer Grocery Shopping

How a simple task such as grocery shopping has evolved. In the 1960s, my mother was responsible for grocery shopping. The only grocery store available was our local Dominion. 1960’s Dominion Flyer Special thank you to Jim Slomka Historically, cashiers manually entered the price of each item at checkout. This changed in July 1974 when […]

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January 23, 2026 by Richard Baker

Food Industry Event Marketing: Why Your Brand Marketing Is Your Most Valuable Asset

I was fascinated to learn that The Great Exhibition of the Works of Industry of all Nations was the first modern international trade show, held in London in 1851. Commonly known as the “Great Exhibition,” it was organized by a Royal Commission to showcase the pinnacle of industrial and technological achievement from around the globe. […]

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A family grocery shopping together, comparing prices and reading labels in a bright supermarket aisle, reflecting modern habits of planning, budgeting, and seeking value.

December 5, 2025 by Richard Baker

The Logic Behind Grocery Shopping

It’s impressive to reflect on how grocery shopping has changed over time. When I was younger, it only took a five-minute drive to the local Dominion store since there was limited competition, private labels had not been introduced\, and health-conscious eating wasn’t a factor for shoppers. The approach to grocery shopping during the 1960s and […]

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Canadian consumer comparing grocery prices on mobile phone amid rising food costs.

November 5, 2025 by Richard Baker

The Canadian Grocery Shopper – Have They Reached Their Breaking Point?

I feel this quote from the CEO of Dollarama speaks candidly of the Canadian grocery shopper: “At some moments, it seems resilient, at others it seems fragile, so it’s really hard at this point to draw any trends on the health of the Canadian consumer.” Neil Rossy, CEO, Dollarama, September 2025 Global food prices have […]

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October 7, 2025 by Richard Baker

Emotional Branding: A Strategic Essential In Today’s CPG Sector

This past June, I celebrated my ninth wedding anniversary with my wife, Teresa. I still vividly recall our first date at an Irish bar in Toronto, where she ordered a Guinness. It was at that moment that an emotional connection for myself was forged, as I do not know many women who drink Guinness. This […]

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Man grocery shopping comparing food label with prices on his phone – representing the uncommitted consumer.

September 2, 2025 by Richard Baker

Connecting with the Uncommitted Consumer

The global food industry is currently navigating unprecedented challenges. Since the pandemic, the food inflationary environment has significantly impacted food brands, particularly in terms of customer brand loyalty and the notable shift towards more affordable or private label alternatives. In the United States, 71.7% of consumers view a brand less favorably following a price increase, […]

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August 5, 2025 by Richard Baker

Canada’s Front of Package Label – The Solution to our Obesity Crisis?

Obesity is a global emergency. Worldwide, adult obesity has more than doubled since 1990, and adolescent obesity has quadrupled. Two alarming stats to consider: In 2022, 2.5B adults (18 and over) were overweight. Of these, 890M were living with obesity. Over 390M children and adolescents aged 5-19 years were overweight in 2022, including 160M who […]

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