Private Label Shopping

From Generic to Preferred: The Growth of Private Label Shopping

The late Mr. Dave Nichols who revolutionized branding launched Canadian retailers’ first private-label brand in the late 1980’s. Setting out to make the perfect chocolate chip cookie and to outdo Christie’s then-best-selling Chips Ahoy, he personally approved the President’s Choice Decadent Chocolate Chip Cookie. Having set the gold standard for the private-label brand, some 25 […]

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Canadian grocery branding strategy

Storytelling in Your Canadian Grocery Branding Strategy

The Canadian grocery branding strategy has never been more critical, as the sector faces ongoing turmoil—further complicated by anticipated tariff wars. For the 52-week period ending December 28, 2024, the Canadian grocery sector achieved a mere 1% unit growth, with 49.7% of all sales happening on promotion.[1] Coresight Research in the United States projects only […]

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Brand Transparency

Brand Transparency and it’s Commitment For Survival

The Canadian grocery sector is a tough market to conduct business. With consumers concerned over their weekly trips to the grocery store, brands must be on the customers’ shopping list, be competitively priced, offer sustainable product ingredients / product packaging, and the benefits consumers seek. Take toothpaste as an example, a common household product. The […]

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Fast-Moving Consumer Goods

How To Reengage FMCG Consumer Spending

Nearly 4 years into a pandemic-induced hangover, the Canadian grocery industry continues to undergo enormous shake-ups, evolution, and corrections. Since 2020, the food sector has experienced a history of negative unit growth due to food inflationary wars. Taking the 3% increase in Canada’s population in 2023 into consideration, the Canadian grocery sector achieved a -1% […]

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