Each year, thousands of ambitious food entrepreneurs start new businesses. In 2018, 11% of small business start-ups were in the food/restaurant business.[i] These entrepreneurs feel bright and full of hope and have the dream of having their products listed by a major grocery retailer. What once may have been a slam dunk, today the challenge […]
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It is every food entrepreneurs’ dream to have their product listed by traditional grocers. Understandable, given traditional grocery, mass and club retailers controlled 85.3% of food grocery sales in Canada as of March 2019.[i] Yet, I have found that many of the businesses I have met, do not have a true understanding of grocers hidden […]
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This past week I went to my local Loblaws for toothpaste. They devote 16’ of shelf space to this category that features 7 different brands and over 50 product offerings. With so much competition regardless of the category, how do the smaller brands compete and stay listed? According to what I have read and heard; […]
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The Canadian grocery sector is an extremely competitive sector in which food brands on a global basis engage in battle to secure a front-row seat on a retailer’s shelf. With so much competition, and limited shelf space, who comes out on top may come down to what sales practice does your brand employ – Broker […]
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Food is considered one of the three necessities in life. The common practice was to create a shopping list and head off to your local grocery without fanfare to purchase those items. It was done so without reviewing the ingredients listing. As such, we purchased products that contained GMOs, artificial flavours, colours, and extra sugar. […]
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