Brand loyalty – the quest brands strive to achieve with the consumer. A strong test given the pandemic and the shift in consumer shopping behaviours. As noted by Mr. R. Passikoff, Brand Keys Founder and President, “Even during these difficult times, consumers won’t settle for a hearty, ‘We’re in this together’ message. They won’t settle […]
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Globally, the UN estimates consumers waste 1B tons of food each year. Closer to home the UN estimates Canadians waste 2.94M metric tonnes of food each year. Mr. Oded Omer is the founder and President of Wasteless, a company utilizing dynamic pricing models to cut down on food waste in grocery stores. Our podcast interview […]
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COVID-19 has forced consumers to rethink nearly every aspect of their day-to-day lives. As consumers navigate the innate need to change and adapt, they are working differently, learning differently, shopping, eating, and interacting with others differently – all while seeking a sense of normalcy. The changes in how consumers shop and eat may have experienced […]
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