The Canadian grocery branding strategy has never been more critical, as the sector faces ongoing turmoil—further complicated by anticipated tariff wars. For the 52-week period ending December 28, 2024, the Canadian grocery sector achieved a mere 1% unit growth, with 49.7% of all sales happening on promotion.[1] Coresight Research in the United States projects only […]
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Consumers tend to classify mushrooms as plants. After all, the fresh ones are sold in the retail produce department. They have long served as utility players across kitchens. The earliest recorded appearance of mushrooms in a recipe is from an 1824 cookbook, “The Virginia Housewife”. The now-famous Campbell’s Cream of Mushroom Soup debuted in the […]
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Living a healthier lifestyle has become a theme for most consumers. January 2024, McKinsey and Company reported that 82% of consumers now consider wellness a top or important priority in their lives. The global wellness market was forecasted to hit $1.8T this past year. The US wellness market was valued at $480B in 2024, growing […]
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The grocery sector has evolved, and will continue to evolve. I grew up in a small town: Streetsville, Ontario, 1 hour west of Toronto. When my parents went grocery shopping, they had 2 options, Dominion, and a franchisee owned IGA. Those two banners have subsequently been purchased by Metro and Sobeys respectively. Today, I have […]
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The pandemic has brought turbulent times to the global grocery industry. Not one country has been exempt from the food inflationary wars. This is despite what was reported by the Canadian media and MPs who have made it sound as if food inflation has been a “Made in Canada” problem only. The average $100 basket […]
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