GEN. Z – THE NEXT GENERATION!

Today, the focus of most food and beverage marketers is how to engage in conversation with the millennial consumer. Understandable given their purchasing power and most are just in the midst of commencing their business careers. Yet, executives are already being warned not to forget about Gen Z. Read on as why dwell on who […]

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FOOD DISTRIBUTION GUY’S HIERARCHY OF NEEDS FOR A SUCCESSFUL GROCERY STORE LISTING!

Maslow’s hierarchy of needs is a motivational theory in psychology comprising a five-tier model of human needs, often depicted as hierarchical levels within a pyramid. He stated that people are motivated to achieve certain needs and that some needs take precedence over others. For business, a successful grocery store listing caps off their dreams. Like […]

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BABY BOOMERS – THE FORGOTTEN CONSUMER!

The talk of the town for food marketers today is how to connect and engage with the Millennial and Generation Z consumer. Rightly so given how they have shaped today’s food trends and how they represent the emerging sectors for food manufacturers. Yet, many CPG manufacturers seem to ignore the Baby Boomer as this generation […]

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November 2014 Newsletter

Fall is a great time for my rescued Jack Russell Terriers. (Don’t they look gorgeous in this picture). They love the outdoors and trips to the cottage. Though I wish I could do the same I have being too busy launching my new business, “Food Distribution Guy” – www.fooddistributionguy.com. Though the traditional Canadian grocery sector is […]

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