THE HEALTH FOOD EVOLUTION

Kraft Dinner is a brand icon in the Canadian grocery sector. Referred by Canadians as KD, it was launched in Canada in 1937. Canadians love this brand so much, they consume a whopping 55% more of it a year than Americans do. In fact, former Prime Minister Paul Martin listed KD as his favourite food and former […]

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GEN. Z – THE NEXT GENERATION!

Today, the focus of most food and beverage marketers is how to engage in conversation with the millennial consumer. Understandable given their purchasing power and most are just in the midst of commencing their business careers. Yet, executives are already being warned not to forget about Gen Z. Read on as why dwell on who […]

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FOOD DISTRIBUTION GUY’S HIERARCHY OF NEEDS FOR A SUCCESSFUL GROCERY STORE LISTING!

Maslow’s hierarchy of needs is a motivational theory in psychology comprising a five-tier model of human needs, often depicted as hierarchical levels within a pyramid. He stated that people are motivated to achieve certain needs and that some needs take precedence over others. For business, a successful grocery store listing caps off their dreams. Like […]

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CANADA’S ORGANIC FOOD SECTOR – PROSPERING MARKET WITH CONSUMERS!

When organic products were first introduced into the Canadian market, shopping for such foods required a special trip to a natural foods store or farmers market. As interest in organics grew, organic foods became widely available in conventional supermarkets, but premium prices usually meant only affluent shoppers could afford them. Today, the Canadian organic food […]

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BABY BOOMERS – THE FORGOTTEN CONSUMER!

The talk of the town for food marketers today is how to connect and engage with the Millennial and Generation Z consumer. Rightly so given how they have shaped today’s food trends and how they represent the emerging sectors for food manufacturers. Yet, many CPG manufacturers seem to ignore the Baby Boomer as this generation […]

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