breakfast

BREAKFAST – “THE SKIPPED MEAL”!

“Good Morning, Breakfast is Ready” was a common phrase my Mom would say when I was growing up. In fact, “Breakfast is the most important meal of the day” is a well-known phrase around the world. Though many may agree with this sentiment, Canadian’s are a long way from heeding this advice, with only 50% […]

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paleo and ketogenic diets

The Paleo And Ketogenic Diets

Obesity is a progressive chronic disease, similar to diabetes or high blood pressure, which is characterized by abnormal or excessive fat accumulation that may impair health. As of 2017, the Public Health Agency of Canada reported that 64% of Canadian adults over the age of 18 and 60% of children aged 5-17 were overweight or obese.[i] I know […]

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THE STATURE OF INFLUENCER MARKETING!

Before the power of social media came into existence, influence was typically restricted to individuals with movie, television, or radio access. Hence, the number of people wielding influence was limited. Today we hear about how consumers trust friends and family members recommendations when deciding what products to purchase. That truth has become even more apparent as […]

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GEN. Z – THE NEXT GENERATION!

Today, the focus of most food and beverage marketers is how to engage in conversation with the millennial consumer. Understandable given their purchasing power and most are just in the midst of commencing their business careers. Yet, executives are already being warned not to forget about Gen Z. Read on as why dwell on who […]

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THE EMERGING “FREE-FROM” FOOD SECTOR!

Growing up it was extremely common for children and adults to experience allergic reactions.  The most common allergy might have been hay fever. Back then, the most common sandwich children would bring to school was peanut butter and jelly. Wow, times have changed. Today it is not uncommon to learn children and adults are allergic […]

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