THE STATURE OF INFLUENCER MARKETING!

Before the power of social media came into existence, influence was typically restricted to individuals with movie, television, or radio access. Hence, the number of people wielding influence was limited. Today we hear about how consumers trust friends and family members recommendations when deciding what products to purchase. That truth has become even more apparent as […]

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GROCERY WARS: Cannabis Infused Food + Beverages

Cannabis, also known as marijuana among other names, is a psychoactive drug from the Cannabis plant used for medical or recreational purposes.  Doctors have prescribed marijuana as a treatment for pain. They also may prescribe medical marijuana to treat: 1. Muscle spasms caused by multiple sclerosis, 2. Nausea from cancer chemotherapy, 3. Poor appetite and weight loss caused by chronic illness, such […]

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GEN. Z – THE NEXT GENERATION!

Today, the focus of most food and beverage marketers is how to engage in conversation with the millennial consumer. Understandable given their purchasing power and most are just in the midst of commencing their business careers. Yet, executives are already being warned not to forget about Gen Z. Read on as why dwell on who […]

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FOOD DISTRIBUTION GUY’S HIERARCHY OF NEEDS FOR A SUCCESSFUL GROCERY STORE LISTING!

Maslow’s hierarchy of needs is a motivational theory in psychology comprising a five-tier model of human needs, often depicted as hierarchical levels within a pyramid. He stated that people are motivated to achieve certain needs and that some needs take precedence over others. For business, a successful grocery store listing caps off their dreams. Like […]

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