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March 2016

March 30, 2016  by Richard Baker

GROCERY WARS – EMBRACE CANADA BRAND IDENTITY

Much has been written about how patriotic Canadians are. I feel most Canadians would agree our friends to the south are extremely more patriotic, especially when it comes to Thanksgiving and July 4th. To that, an Ipsos Reid pole conducted for the Historica-Dominion Institute in the days leading up to the Canada Day long weekend a couple […]

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March 8, 2016  by Richard Baker

GROCERY WARS – EMERGENCE OF THE MILLENNIAL CONSUMER

Much has been said about the emerging millennial consumer and the impact they will have on food sales. Were you aware this generation makes up the bulk of Canada’s work force today? In fact, this is the same group that is known to have played a major role behind the resounding Liberal Party’s victory in […]

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