GEN. Z – THE NEXT GENERATION!

Today, the focus of most food and beverage marketers is how to engage in conversation with the millennial consumer. Understandable given their purchasing power and most are just in the midst of commencing their business careers. Yet, executives are already being warned not to forget about Gen Z. Read on as why dwell on who […]

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FOOD DISTRIBUTION GUY’S HIERARCHY OF NEEDS FOR A SUCCESSFUL GROCERY STORE LISTING!

Maslow’s hierarchy of needs is a motivational theory in psychology comprising a five-tier model of human needs, often depicted as hierarchical levels within a pyramid. He stated that people are motivated to achieve certain needs and that some needs take precedence over others. For business, a successful grocery store listing caps off their dreams. Like […]

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BABY BOOMERS – THE FORGOTTEN CONSUMER!

The talk of the town for food marketers today is how to connect and engage with the Millennial and Generation Z consumer. Rightly so given how they have shaped today’s food trends and how they represent the emerging sectors for food manufacturers. Yet, many CPG manufacturers seem to ignore the Baby Boomer as this generation […]

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GROCERY WARS – “WINNING CUSTOMER LOYALTY IN THE AGE OF PRODUCT TRANSPARENCY”!

Higher product transparency is increasingly becoming a global business requirement for companies across multiple markets and industries. So what is the definition of product transparency with respect to the food sector, which consumer segment is driving this initiative and what does it mean for the brand?   What is Product Transparency? Consumers are demanding value transparency when […]

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