CANADA’S ORGANIC FOOD SECTOR – PROSPERING MARKET WITH CONSUMERS!

When organic products were first introduced into the Canadian market, shopping for such foods required a special trip to a natural foods store or farmers market. As interest in organics grew, organic foods became widely available in conventional supermarkets, but premium prices usually meant only affluent shoppers could afford them. Today, the Canadian organic food […]

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GROCERY WARS – “WINNING CUSTOMER LOYALTY IN THE AGE OF PRODUCT TRANSPARENCY”!

Higher product transparency is increasingly becoming a global business requirement for companies across multiple markets and industries. So what is the definition of product transparency with respect to the food sector, which consumer segment is driving this initiative and what does it mean for the brand?   What is Product Transparency? Consumers are demanding value transparency when […]

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