Formulating For Generation Z

For the past decade, there has been considerable discussion amongst CPG marketers on how to interact with Millennials. Understandable, given their purchasing power (combined, $600B in the US each year)[i], their influence on the food sector and how they have re-shaped today’s food trends. But now there is a new generation. As noted by Mr. […]

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GROCERY WARS: Cannabis Infused Food + Beverages

Cannabis, also known as marijuana among other names, is a psychoactive drug from the Cannabis plant used for medical or recreational purposes.  Doctors have prescribed marijuana as a treatment for pain. They also may prescribe medical marijuana to treat: 1. Muscle spasms caused by multiple sclerosis, 2. Nausea from cancer chemotherapy, 3. Poor appetite and weight loss caused by chronic illness, such […]

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