This past week I went to my local Loblaws for toothpaste. They devote 16’ of shelf space to this category that features 7 different brands and over 50 product offerings. With so much competition regardless of the category, how do the smaller brands compete and stay listed? According to what I have read and heard; […]
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The Canadian grocery sector is an extremely competitive sector in which food brands on a global basis engage in battle to secure a front-row seat on a retailer’s shelf. With so much competition, and limited shelf space, who comes out on top may come down to what sales practice does your brand employ – Broker […]
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Food is considered one of the three necessities in life. The common practice was to create a shopping list and head off to your local grocery without fanfare to purchase those items. It was done so without reviewing the ingredients listing. As such, we purchased products that contained GMOs, artificial flavours, colours, and extra sugar. […]
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The women’s role in business has been a hot topic of conversation recently, and this focus will continue to be front and center in the coming year’s as women are increasingly being empowered as entrepreneurs or in senior positions. When I grew up it was customary for women to be stay-at-home moms. Though my Mom […]
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For the past decade, there has been considerable discussion amongst CPG marketers on how to interact with Millennials. Understandable, given their purchasing power (combined, $600B in the US each year)[i], their influence on the food sector and how they have re-shaped today’s food trends. But now there is a new generation. As noted by Mr. […]
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