The evolution of dual careers has given rise to our ever-escalating “on-the-go” lifestyles. With both Husband and Wife enjoying full-time careers, this leaves them little time to plan for their evening dinner. This has given rise to the new phenomenon in the food sector – Meal Kits. So, what is a meal kit, what is […]
Read More ›Plants have been a staple household item for many years. Yet a different plant sector is emerging with consumers – Plant Based Foods, a sector that for the past two (2) years has been identified as a food trend to watch for. So, what is plant based food, what are category sales, what are the […]
Read More ›Canada is recognized as being the most cultural diverse society of any Western country. Yet, despite ethnic consumers being identified as a segment, brands must embrace to sustain growth in the CPG sector, a Nielsen study revealed “Most Canadian companies either don’t have (36%) or don’t know (27%) of any objectives or goals tied directly […]
Read More ›When CPG brands connect with consumers on an emotional level, there is in most cases a strong anticipated ROI. For instance, “Within a year of launching products and messaging to maximize emotional connection, a leading household cleaner turned market share losses into double-digit growth”. (The New Science of Customer Emotions, Scott Magids, Alan Zorfas, Daniel […]
Read More ›With families feeling the pinch in their grocery bills, many are doing everything they can to save on foods; this includes, switching grocery stores to coupon shopping or opting for cheaper brands. Yet, many continue to overlook the one area that can have the biggest impact on their wallet, cutting waste. Food waste in Canada […]
Read More ›The popularity and growth of Dollar Stores in this country is a story for the ages. First introduced into the Canadian market more than 30 years ago, selling discount greeting cards and gift wrap, today they have become Canada’s fastest growing grocery channel. So, who are Canada’s leading Dollar Store chains, why have consumers turned […]
Read More ›Higher product transparency is increasingly becoming a global business requirement for companies across multiple markets and industries. So what is the definition of product transparency with respect to the food sector, which consumer segment is driving this initiative and what does it mean for the brand? What is Product Transparency? Consumers are demanding value transparency when […]
Read More ›Like a stealth plane that can fly virtually undetected, the Kosher food market has carved a significant niche for itself with little or no fanfare. So exactly, what is Kosher, how big is the market and what are the implications for food brands? This week I had the pleasure to interview Mr. Kalman Emanuel – […]
Read More ›Free Download: 5 Social License Questions To Get Listed In Grocery Chains
Read More ›The Millennial Mom has arrived and manufacturers and grocers should take note. Entering their third decade and commencing their own families, these moms are reshaping the way brands reach out to them. So who is this mom, and how do they shop? The Millennial Mom The Millennial Mom is defined as being between the […]
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