Plastic is material consisting of a wide range of synthetic or semi-synthetic organic compounds that are malleable and so can be molded into solid objects. The world’s first fully synthetic plastic was bakelite, invented in New York in 1907 by Leo Baekeland who coined the term plastics. Plastic today is enemy # 1. The United Nations’ environmental agency says every year 8 million metric tons of plastic […]
Read More ›Cauliflower used to be a boring vegetable that was typically only bought when there was nothing else on the grocery shelf. Typically perceived as the less colourful, less delicious cousin of broccoli, it was usually boiled and served plain, as an uninspiring side dish. Those perceptions have changed. Driven by consumers’ desire for a healthier […]
Read More ›Kraft Dinner is a brand icon in the Canadian grocery sector. Referred by Canadians as KD, it was launched in Canada in 1937. Canadians love this brand so much, they consume a whopping 55% more of it a year than Americans do. In fact, former Prime Minister Paul Martin listed KD as his favourite food and former […]
Read More ›Big, national food companies have been the main players in the food industry for many years, making up most of the market share and taking up the majority of supermarket shelves. Whether it be carbonated soft drinks to snacks, the choice came down to Coke or Pepsi, Frito Lay or Humpty Dumpty. Today, times have […]
Read More ›Today, the focus of most food and beverage marketers is how to engage in conversation with the millennial consumer. Understandable given their purchasing power and most are just in the midst of commencing their business careers. Yet, executives are already being warned not to forget about Gen Z. Read on as why dwell on who […]
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