It is every food entrepreneurs’ dream to have their product listed by traditional grocers. Understandable, given food is a Top 3 basic necessity in life. To that, I would have retired long ago if I had a dollar for every time I have heard the phrase, “If I can just get my product on the […]
Read More ›Dollar stores are a well-known entity in Canada. The first store was a Dollarama that was introduced in Quebec in 1992. Two and a half decades later they have become a household name with over 1,200 locations nationally. One of their newest locations is my hometown of Streetsville. It is projected in a few years Canada will […]
Read More ›Each year, thousands of ambitious food entrepreneurs start new businesses. In 2018, 11% of small business start-ups were in the food/restaurant business.[i] These entrepreneurs feel bright and full of hope and have the dream of having their products listed by a major grocery retailer. What once may have been a slam dunk, today the challenge […]
Read More ›It is every food entrepreneurs’ dream to have their product listed by traditional grocers. Understandable, given traditional grocery, mass and club retailers controlled 85.3% of food grocery sales in Canada as of March 2019.[i] Yet, I have found that many of the businesses I have met, do not have a true understanding of grocers hidden […]
Read More ›The Canadian grocery sector is an extremely competitive sector in which food brands on a global basis engage in battle to secure a front-row seat on a retailer’s shelf. With so much competition, and limited shelf space, who comes out on top may come down to what sales practice does your brand employ – Broker […]
Read More ›Food is considered one of the three necessities in life. The common practice was to create a shopping list and head off to your local grocery without fanfare to purchase those items. It was done so without reviewing the ingredients listing. As such, we purchased products that contained GMOs, artificial flavours, colours, and extra sugar. […]
Read More ›For the past decade, there has been considerable discussion amongst CPG marketers on how to interact with Millennials. Understandable, given their purchasing power (combined, $600B in the US each year)[i], their influence on the food sector and how they have re-shaped today’s food trends. But now there is a new generation. As noted by Mr. […]
Read More ›Baby Boomers annual spending power in the United States is $2.3 trillion annually. In Canada, households aged 65 and over had an average net worth of $845,600 in 2016. That’s an 86% increase since 1999 after adjusting for inflation. Despite their wealth, most marketers’ attention has been diverted to the Millennials and Generation Z. This […]
Read More ›The brand is accepted as businesses most valuable asset. Yet, I am confounded by the number of businesses I encounter that spend most of their time and energy on their product offering and not their brand. With the choice’s consumers have, that is unfortunate as the “Keys to Business Success – Distinct Brand Identity”. Many […]
Read More ›When I grew up it was customary for our family to gather for family meals. Our Mom was a stay at home mom. She voluntarily gave up her career to take care of my brother and myself. A Pharmacist by trade, as we grew older, she started to volunteer 2 days a week in the […]
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