The constant change in the grocery sector makes it an exciting sector in which to work. Given consumer food habits are constantly changing, it makes for exciting times for consultants like myself, brokers, distributors, retailers, and manufacturers. For instance, while 62% of consumers review a product’s ingredient list, more than half use front-of-pack labeling as […]
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In 1983, Loblaws conceived their first private label brand which they launched in 1984 – President’s Choice chocolate chip cookies, and ground coffee. Today Loblaws markets store brands under 4 different brand names: 1. President Choice, 2. No Name. 3. Blue Menu, 4. PC Black label. They have since been joined by lines such as […]
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On August 28, 1963, Civil Rights Leader Rev. Martin Luther King Jr. delivered his historic “I Have a Dream” speech on the steps of the Lincoln Memorial. Those 3 words hold true for entrepreneurs today who seek to have their products listed with Canada’s leading grocery retailers. Entrepreneurs today are enjoying strong success. For instance: […]
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Sugar has been a staple in consumers’ meals and beverages for generations. It was not uncommon to go to a coffee shop and request- “Double Milk, Double Sugar”. It was uncommon to drink a diet soda. The flavour of the month was Coke Classic, even though it contained 9 teaspoons of sugar per 330ml can.[i] […]
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The global pandemic of the past two years has impacted many aspects of consumers’ lifestyles, and priorities, especially when it comes to personal health and wellness. A recent study revealed that 60% of global consumers are planning to improve their overall health and wellness over the next 12-months. As part of consumers’ attention to their […]
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Food is one of the necessities of life. Clothing and shelter were the others. Yet, as we finish the first quarter of 2022, many families are having trouble putting food on the table. Nielsen IQ reports 68% of Canadians are already feeling the pinch of higher prices. The global average is 56%.[i] This should come […]
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The Covid-19 pandemic continues to shape and shift consumption and lifestyle behaviours. A recent study across 24 countries revealed 58% of adults are more mindful of their impact on the environment, and 62% said it is now more important than before that companies behave in a more sustainable and eco-friendly way.[i] The sustainable trend is […]
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Food waste is a global problem that affects the economy, the environment, and society – both globally, and in the country in which we reside. It is also considered a global problem due to the level of starvation people encounter. It is estimated that food waste costs the global economy $936B a year. From a […]
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Growing up it was common for my family to have a hot meal for dinner each night. That would have involved a specific type of meat in most instances. Fast forward to 2021, and the desire for consumers to reduce their meat intake is gaining momentum. In fact, according to an Angus Reid Forum survey […]
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Brand loyalty – the quest brands strive to achieve with the consumer. A strong test given the pandemic and the shift in consumer shopping behaviours. As noted by Mr. R. Passikoff, Brand Keys Founder and President, “Even during these difficult times, consumers won’t settle for a hearty, ‘We’re in this together’ message. They won’t settle […]
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