Food is considered one of the three necessities in life. The common practice was to create a shopping list and head off to your local grocery without fanfare to purchase those items. It was done so without reviewing the ingredients listing. As such, we purchased products that contained GMOs, artificial flavours, colours, and extra sugar. […]
Read More ›The women’s role in business has been a hot topic of conversation recently, and this focus will continue to be front and center in the coming year’s as women are increasingly being empowered as entrepreneurs or in senior positions. When I grew up it was customary for women to be stay-at-home moms. Though my Mom […]
Read More ›For the past decade, there has been considerable discussion amongst CPG marketers on how to interact with Millennials. Understandable, given their purchasing power (combined, $600B in the US each year)[i], their influence on the food sector and how they have re-shaped today’s food trends. But now there is a new generation. As noted by Mr. […]
Read More ›Baby Boomers annual spending power in the United States is $2.3 trillion annually. In Canada, households aged 65 and over had an average net worth of $845,600 in 2016. That’s an 86% increase since 1999 after adjusting for inflation. Despite their wealth, most marketers’ attention has been diverted to the Millennials and Generation Z. This […]
Read More ›Food, shelter and clothing are the top 3 basic necessities of life. In fact, food is more than a commodity to be bought and sold. We can’t live without food and it plays a significant role in our culture and daily lives. When you combine retail and foodservice together, Canadians spent close to $200B dollars […]
Read More ›When I grew up it was customary for our family to gather for family meals. Our Mom was a stay at home mom. She voluntarily gave up her career to take care of my brother and myself. A Pharmacist by trade, as we grew older, she started to volunteer 2 days a week in the […]
Read More ›Organic foods are not revolutionary. Our grandparents and great grandparents probably grew up with organic foods. It is just now that we are learning more about them through the news and the latest food trends. Prior to World War II, all crops were organic. Farmers and food producers used natural methods to nurture the soil […]
Read More ›Before the power of social media came into existence, influence was typically restricted to individuals with movie, television, or radio access. Hence, the number of people wielding influence was limited. Today we hear about how consumers trust friends and family members recommendations when deciding what products to purchase. That truth has become even more apparent as […]
Read More ›New brand entrants into the grocery sector face an uphill battle to generate brand awareness and stimulate trial purchase. This is especially true given retailers provide new food entrants a short probationary period (6-9 months) to prove themselves and brand icons dominate most if not all of the categories. Yet, most new brand entrants neglect […]
Read More ›Growing up it was common practice in our household to regularly consume milk, eggs, and meat. In fact, when we went out for dinner, the main course was my favourite part of the meal. The word vegan – vegetarian was not part of our vocabulary. Yet, it was in 1944 when Donald Watson co-founded the Vegan […]
Read More ›