Food is one of the necessities of life. Clothing and shelter were the others. Yet, as we finish the first quarter of 2022, many families are having trouble putting food on the table. Nielsen IQ reports 68% of Canadians are already feeling the pinch of higher prices. The global average is 56%.[i] This should come […]
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The Covid-19 pandemic continues to shape and shift consumption and lifestyle behaviours. A recent study across 24 countries revealed 58% of adults are more mindful of their impact on the environment, and 62% said it is now more important than before that companies behave in a more sustainable and eco-friendly way.[i] The sustainable trend is […]
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Food waste is a global problem that affects the economy, the environment, and society – both globally, and in the country in which we reside. It is also considered a global problem due to the level of starvation people encounter. It is estimated that food waste costs the global economy $936B a year. From a […]
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Growing up it was common for my family to have a hot meal for dinner each night. That would have involved a specific type of meat in most instances. Fast forward to 2021, and the desire for consumers to reduce their meat intake is gaining momentum. In fact, according to an Angus Reid Forum survey […]
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Brand loyalty – the quest brands strive to achieve with the consumer. A strong test given the pandemic and the shift in consumer shopping behaviours. As noted by Mr. R. Passikoff, Brand Keys Founder and President, “Even during these difficult times, consumers won’t settle for a hearty, ‘We’re in this together’ message. They won’t settle […]
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COVID-19 has forced consumers to rethink nearly every aspect of their day-to-day lives. As consumers navigate the innate need to change and adapt, they are working differently, learning differently, shopping, eating, and interacting with others differently – all while seeking a sense of normalcy. The changes in how consumers shop and eat may have experienced […]
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Food brands are being scrutinized more than ever these days. Consumers seek many credentials. For instance: 1. Clean label 2. Transparency 3. Locally produced 4. Sugar content 5. Sustainable packaging 6. The environment 7. The end of systematic racism. There were many other points I could have added to the list. On the latter point, […]
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Food brands face so much consumer scrutiny in today’s market. In addition to taste and retail (Top 2 influencers on product purchases), they have come to demand increased knowledge of the product’s ingredients, their source and, how they are manufactured to name a few. It was not so long ago where families would create their […]
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Dementia – a subject matter close to my heart. Within the span of 4 ½ years, I lost both my Mom and my Aunt, in which dementia was a key cause of death for them both. Globally, close to 50M people have dementia. Every year, there are nearly 10 million new cases. The estimated proportion […]
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Today, the food sector is in the midst of a dramatic transformation as a result of the Covid-19 pandemic. More and more consumers are either 1. Shopping online or 2. Taking fewer trips to the grocery store each week. In either case, product packaging plays a key role in the brand’s success given 1. Consumers […]
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