The Era of new Product Launches – Why They fail and the Road to Success

Innovation is critical to any brand’s success. This especially holds true in the grocery sector, where food trends evolve relatively quickly, with some lasting longer than others. Today, innovation is more essential than ever in the Canadian grocery sector: For the 52-week period ending December’2024, Canada’s CPG sector achieved a mere 1% growth in tonnage.[1] […]

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