Food industry event marketing

Food Industry Event Marketing: Why Your Brand Marketing Is Your Most Valuable Asset

I was fascinated to learn that The Great Exhibition of the Works of Industry of all Nations was the first modern international trade show, held in London in 1851. Commonly known as the “Great Exhibition,” it was organized by a Royal Commission to showcase the pinnacle of industrial and technological achievement from around the globe. […]

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A family grocery shopping together, comparing prices and reading labels in a bright supermarket aisle, reflecting modern habits of planning, budgeting, and seeking value.

The Logic Behind Grocery Shopping

It’s impressive to reflect on how grocery shopping has changed over time. When I was younger, it only took a five-minute drive to the local Dominion store since there was limited competition, private labels had not been introduced\, and health-conscious eating wasn’t a factor for shoppers. The approach to grocery shopping during the 1960s and […]

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Man grocery shopping comparing food label with prices on his phone – representing the uncommitted consumer.

Connecting with the Uncommitted Consumer

The global food industry is currently navigating unprecedented challenges. Since the pandemic, the food inflationary environment has significantly impacted food brands, particularly in terms of customer brand loyalty and the notable shift towards more affordable or private label alternatives. In the United States, 71.7% of consumers view   a brand less favorably following a price increase, […]

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