A family grocery shopping together, comparing prices and reading labels in a bright supermarket aisle, reflecting modern habits of planning, budgeting, and seeking value.

The Logic Behind Grocery Shopping

It’s impressive to reflect on how grocery shopping has changed over time. When I was younger, it only took a five-minute drive to the local Dominion store since there was limited competition, private labels had not been introduced\, and health-conscious eating wasn’t a factor for shoppers. The approach to grocery shopping during the 1960s and […]

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Man grocery shopping comparing food label with prices on his phone – representing the uncommitted consumer.

Connecting with the Uncommitted Consumer

The global food industry is currently navigating unprecedented challenges. Since the pandemic, the food inflationary environment has significantly impacted food brands, particularly in terms of customer brand loyalty and the notable shift towards more affordable or private label alternatives. In the United States, 71.7% of consumers view   a brand less favorably following a price increase, […]

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Obesity rates in Canada 2025

Canada’s Front of Package Label – The Solution to our Obesity Crisis?

Obesity is a global emergency. Worldwide, adult obesity has more than doubled since 1990, and adolescent obesity has quadrupled. Two alarming stats to consider: In 2022, 2.5B adults (18 and over) were overweight. Of these, 890M were living with obesity. Over 390M children and adolescents aged 5-19 years were overweight in 2022, including 160M who […]

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