Man grocery shopping comparing food label with prices on his phone – representing the uncommitted consumer.

Connecting with the Uncommitted Consumer

The global food industry is currently navigating unprecedented challenges. Since the pandemic, the food inflationary environment has significantly impacted food brands, particularly in terms of customer brand loyalty and the notable shift towards more affordable or private label alternatives. In the United States, 71.7% of consumers view   a brand less favorably following a price increase, […]

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Obesity rates in Canada 2025

Canada’s Front of Package Label – The Solution to our Obesity Crisis?

Obesity is a global emergency. Worldwide, adult obesity has more than doubled since 1990, and adolescent obesity has quadrupled. Two alarming stats to consider: In 2022, 2.5B adults (18 and over) were overweight. Of these, 890M were living with obesity. Over 390M children and adolescents aged 5-19 years were overweight in 2022, including 160M who […]

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Why new product launches fail in Canada

The Era of new Product Launches – Why They fail and the Road to Success

Innovation is critical to any brand’s success. This especially holds true in the grocery sector, where food trends evolve relatively quickly, with some lasting longer than others. Today, innovation is more essential than ever in the Canadian grocery sector: For the 52-week period ending December’2024, Canada’s CPG sector achieved a mere 1% growth in tonnage.[1] […]

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