clean food label

GROCERY WARS: Clean Label Goes Mainstream

Food is considered one of the three necessities in life. The common practice was to create a shopping list and head off to your local grocery without fanfare to purchase those items. It was done so without reviewing the ingredients listing. As such, we purchased products that contained GMOs, artificial flavours, colours, and extra sugar. […]

Read More

Formulating For Generation Z

For the past decade, there has been considerable discussion amongst CPG marketers on how to interact with Millennials. Understandable, given their purchasing power (combined, $600B in the US each year)[i], their influence on the food sector and how they have re-shaped today’s food trends. But now there is a new generation. As noted by Mr. […]

Read More

MARKETERS – REMEMBER THE BABY BOOMERS

Baby Boomers annual spending power in the United States is $2.3 trillion annually. In Canada, households aged 65 and over had an average net worth of $845,600 in 2016. That’s an 86% increase since 1999 after adjusting for inflation. Despite their wealth, most marketers’ attention has been diverted to the Millennials and Generation Z. This […]

Read More
breakfast

BREAKFAST – “THE SKIPPED MEAL”!

“Good Morning, Breakfast is Ready” was a common phrase my Mom would say when I was growing up. In fact, “Breakfast is the most important meal of the day” is a well-known phrase around the world. Though many may agree with this sentiment, Canadian’s are a long way from heeding this advice, with only 50% […]

Read More
paleo and ketogenic diets

The Paleo And Ketogenic Diets

Obesity is a progressive chronic disease, similar to diabetes or high blood pressure, which is characterized by abnormal or excessive fat accumulation that may impair health. As of 2017, the Public Health Agency of Canada reported that 64% of Canadian adults over the age of 18 and 60% of children aged 5-17 were overweight or obese.[i] I know […]

Read More