January 2019 - Food Distribution Guy

January 31, 2019 by Richard Baker

THE STATURE OF INFLUENCER MARKETING!

Before the power of social media came into existence, influence was typically restricted to individuals with movie, television, or radio access. Hence, the number of people wielding influence was limited. Today we hear about how consumers trust friends and family members recommendations when deciding what products to purchase. That truth has become even more apparent as […]

GROCERY WARS: THE ESSENCE OF FOOD COUPONING

New brand entrants into the grocery sector face an uphill battle to generate brand awareness and stimulate trial purchase. This is especially true given retailers provide new food entrants a short probationary period (6-9 months) to prove themselves and brand icons dominate most if not all of the categories. Yet, most new brand entrants neglect […]