The Canadian grocery sector is a lucrative market for international food brands. True, taking your brand internationally can be appealing, the international expansion journey can be daunting and costly. With the assistance of the Food Distribution Guy we can help ascertain your level of success by completing a Market Assessment.
Market Assessment Outline
The market assessment will answer the following questions:
- What is the size of the category you are involved in?
- Who are our top 3 competitors?
- What makes our brand unique?
- How will our brand be positioned in the market?
- Can our brand be competitively price?
- Projected sales forecast in Year 1.
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