Obesity is a progressive chronic disease, similar to diabetes or high blood pressure, which is characterized by abnormal or excessive fat accumulation that may impair health. As of 2017, the Public Health Agency of Canada reported that 64% of Canadian adults over the age of 18 and 60% of children aged 5-17 were overweight or obese.[i] I know […]
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New brand entrants into the grocery sector face an uphill battle to generate brand awareness and stimulate trial purchase. This is especially true given retailers provide new food entrants a short probationary period (6-9 months) to prove themselves and brand icons dominate most if not all of the categories. Yet, most new brand entrants neglect […]
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Richard Baker from Food Distribution Guy interviews Carrie Darmaga from FruV Smoothie. As an on-the-go mom with two active children, Carrie knows it’s challenging to get them to eat healthy. Smoothies are the answer. Carrie has recently launched delicious and nutritious Fru-V Blender-Ready Smoothie Kits.
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Growing up it was common practice in our household to regularly consume milk, eggs, and meat. In fact, when we went out for dinner, the main course was my favourite part of the meal. The word vegan – vegetarian was not part of our vocabulary. Yet, it was in 1944 when Donald Watson co-founded the Vegan […]
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Plastic is material consisting of a wide range of synthetic or semi-synthetic organic compounds that are malleable and so can be molded into solid objects. The world’s first fully synthetic plastic was bakelite, invented in New York in 1907 by Leo Baekeland who coined the term plastics. Plastic today is enemy # 1. The United Nations’ environmental agency says every year 8 million metric tons of plastic […]
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Cauliflower used to be a boring vegetable that was typically only bought when there was nothing else on the grocery shelf. Typically perceived as the less colourful, less delicious cousin of broccoli, it was usually boiled and served plain, as an uninspiring side dish. Those perceptions have changed. Driven by consumers’ desire for a healthier […]
Read More ›Big, national food companies have been the main players in the food industry for many years, making up most of the market share and taking up the majority of supermarket shelves. Whether it be carbonated soft drinks to snacks, the choice came down to Coke or Pepsi, Frito Lay or Humpty Dumpty. Today, times have […]
Read More ›Today I am joined on the line by Chala Dincoy – founder & CEO of The Repositioning Expert. Chala helps B2B’s stand out of the sea of competitors and end the frustration of long sales cycles by repositioning your messaging.
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Today, the focus of most food and beverage marketers is how to engage in conversation with the millennial consumer. Understandable given their purchasing power and most are just in the midst of commencing their business careers. Yet, executives are already being warned not to forget about Gen Z. Read on as why dwell on who […]
Read More ›Insects have six legs and most have wings. They were also the first animal capable of flight. In our sights at home most consumers get the raid out and go for the kill. Yet this small arthropod animal may become the next emerging food group phenomenon. For instance, crickets are often trumpeted as the future of […]
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