Baby Boomers annual spending power in the United States is $2.3 trillion annually. In Canada, households aged 65 and over had an average net worth of $845,600 in 2016. That’s an 86% increase since 1999 after adjusting for inflation. Despite their wealth, most marketers’ attention has been diverted to the Millennials and Generation Z. This […]
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Food, shelter and clothing are the top 3 basic necessities of life. In fact, food is more than a commodity to be bought and sold. We can’t live without food and it plays a significant role in our culture and daily lives. When you combine retail and foodservice together, Canadians spent close to $200B dollars […]
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Kraft Dinner is a brand icon in the Canadian grocery sector. Referred by Canadians as KD, it was launched in Canada in 1937. Canadians love this brand so much, they consume a whopping 55% more of it a year than Americans do. In fact, former Prime Minister Paul Martin listed KD as his favourite food and former […]
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